We love this article from Culture Republic addressing the opportunities we have in marketing cultural goings-on to eco-tourists, and more specifically cyclists.
Do you see a lot of cyclists travelling through your area? Are they culture hungry, looking for something more to do than visit the local pub? Are you struggling to reach them to include them in your audience?
Take a read here for an excellent exploration of this by Culture Republic.
In the coming year The Touring Network will be revitalising the 2014 Epic Stage audience-facing campaign from a few years back, to focus on joining up the dots between the individual and independent exploratory tourist and the cultural activities of our promoters. Be sure to keep your eyes and ears open for opportunities and support in this area.
Maybe you have some ideas already? Get in touch to share them and lets talk about how we might be able to support you.