The VisitScotland Growth Fund is designed to assist the tourism industry and to further cement Scotland’s reputation as a world class destination. The Fund enables groups of tourism businesses to undertake new marketing activity or further develop current activity which will generate additional visitors to Scotland. It will assist groups in marketing their products and services to new customers and encourage people to holiday in Scotland for longer. The Fund can support groups with 50% of approved total marketing costs over a one-year period, with a minimum award of £10,000 to a maximum of £40,000 available. All applications must include activity which is considered “new”, ie working with new partners, targeting new markets, including new packages/offers, or using new media. Whilst subsequent applications can be made, the funding should not be considered as long-term or core funding.
Applications are welcomed from groups of tourism businesses throughout Scotland operating at a local, regional or national level.
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